CLIENT
Standard Chartered Bank
Cyrus Ali Shah Bukhari, Executive Director, Brand and Client Marketing
Tasneem Mirza, Head, Community Impact and Engagement Pakistan Corporate Affairs and Brand & Marketing
Yousuf Khan, Manager Digital Marketing, Regional Brand & Marketing
Khadija Hashimi, Head, CABM, AME & Country Head, Pakistan
AGENCY
Muraad Salahuddin, Digital Media Director
Haniya Rana, Lead Associate Business Director
Maaz Ishtiaq, Account Manager
Sikander Rehan, Director Media
Bilal Ahmed, Design Manager
Murteza Aftab, Creative Aftab
Muhammad Shakeel, Media Executive
SUMMARY
Empowering female entrepreneurs in Pakistan's tech landscape, Women In Tech aimed to inspire belief in limitless possibilities. Through targeted mentorship, training, and grants, the initiative sought to break barriers and help female-led businesses to grow. Results showed a significant increase of 2135% in program applications from cohort 1 to 5, 30+ female led businesses funded and a. The campaign not only realised its goal of fostering belief in women's potential but also showcased tangible success, affirming the transformative impact of empowerment in entrepreneurship and innovation.
