PepsiCo

Mohammad Khosa, Senior Commercial Director, PepsiCo Foods Pak BU
Ather Baghpatee, Head Of Marketing, Pepsico Foods Pak BU
Ifra Imtiaz, Marketing Manager, NPC
Khadija Patel, Brand Manager, NPC
Amna Tariq, Media Manager
Faiza Azam, Digital Media Manager
Nazia Siddiqui, E Commerce Manager

Grey Density *Lead Agency

Bilal Syed, Account Director
Nehan Husain, Creative Director
Rija Ahmed, Creative Manager

Kurkure Kreations cracked the code on Gen Z engagement with a nationwide digital culinary tour, led by Momin Saqib, infusing traditional iftaar snacks with a Kurkure twist. These experimental Kurkure Kreations inspired our audiences to try it for themselves. Objectives included reversing Ramadan decline and elevating brand consideration which it did brilliantly. The campaign's engaging content garnered a 25% increase in views and engagement, making Kurkure the star of Gen Z's flavor-packed Ramadan feast. Kurkure Kreations served up an exceptional recipe for brand success in the competitive snacks category.