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District One
BeJhijhak Investment, Befikr Zindagi

RAN IN: Pakistan

CLIENT
101 Group

Asim Iftikhar, Chief Commerical Officer

AGENCY
Adcom Pvt. Ltd. *Lead Agency

Zeeshan Iqbal, Business Director
Bilal Malik, Vice President North
Arsalan Tahir, Senior Account Manager
Ahmed Mustafa, Executive Creative Director


SUMMARY

In Pakistan's high-stakes real estate sector, rife with "dream merchants" peddling false hopes, trust is rare, reserved for titans and state-backed entities. District One emerged as a bold newcomer. Battling a market saturated with entrenched brand allegiances and widespread doubt, #BeJijhakInvestment campaign was a breath of fresh air. Instead of the usual fanciful pledges, it addressed the buyers’ greatest craving: realistic expectations and honest dialogue. Leading to overachieving of sales target by 40% (8% lead-to-conversion ratio), validating the impact of trust even when competing against formidable adversaries.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Affiliate,Digital Mktg. – Audio Ads,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Events,OOH – Billboards,OOH – Other Outdoor,Print - Newspaper,Public Relations,Radio,Trade Shows, Trade Communications, Professional Engagement,TV

Language: English