CLIENT
K-Electric Limited
Anusha Syed, Conceptualization & Execution
Irfan Ali, Execution & On-ground Support
Noor Afshan, Guidance & Conceptualization
Ahmed Raza, Execution & On-ground Support
Aliya Idris, Guidance & Collaborations
AGENCY
Anusha Syed, Conceptualization & Execution
Irfan Ali, Execution & On-ground Support
Noor Afshan, Guidance & Conceptualization
Ahmed Raza, Execution & On-ground Support
Aliya Idris, Guidance & Collaborations
The Big Chips
V Media
Signature M
SUMMARY
Electrocution is one of the leading causes of death among children in hazard prone areas of Karachi. Despite reoccurring incidents, negligence towards safety culture within these communities prevail; children being the most vulnerable. We built upon the insight that children need to be communicated about safe behaviors in child-friendly & playful manner to have a lasting impact. We crafted our campaign ‘Khel Kood aur Khayal’ depicting safe & unsafe behaviors through journey of 2 animated characters Aima & Mahad in form of an interactive storybook and an animated short film.
