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Loreal Paris
TikTokMadeMeBuyIt

RAN IN: Pakistan

CLIENT
L'Oreal Pakistan

Alyshan Parvez, Online Brand Manager - CPD
Rizwan Siddiqui, Media Manager
Hamza Hussain, Performance Marketing Manager
Saad Hyder, E-commerce Manager

AGENCY
Digitz Digitas *Lead Agency

Sana Iqbal, Senior Account Manager
Haniya Aijaz , Account Executive
Anum Naeem, Senior Campaign Manager
Umair Habib , Senior Media Manager
Syed Emad Atiq, Senior Manager Strategy & Planning
Khadija Desai, Group Account Manager
Deepak Lalwani, Account Director
Salman Yahya , Head of PR
Samia Baleegh , Director Strategy
Hamzah Hussein Haji , Campaign Executive
Laiba Murtaza, Campaign Executive
Amal Abedi , Strategy Executive
Aqib Iqbal, Head of PR
Farhan Zaidi, Design Lead
Saad Ashrafi, Senior Animator
Talha Aslam, Media Executive
Palwasha Sikander, PR Manager


SUMMARY

L'Oreal Pakistan used a global campaign called #TikTokMadeMeBuyIt to launch the greatest social beauty event the country had ever seen online. Full-funnel marketing effort supported by 200+ creators and a successful collaboration between L'Oreal and Tiktok, two e-commerce platforms. 150 million views, 68 million viewers, 2x more new users, 3x more website visitors, and the highest-ever online tertiary sales.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. - SEM,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,Public Relations

Language: English