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Tabiyat.pk
The case of the biggest, full-service online pharmacy

RAN IN: Pakistan

CLIENT
Tabiyat.pk

Asad Khan, CEO
Furqan Ahmed, furqan.ahmed@medznmore.com

AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency

Adeeba Khan, Executive Creative Director
Tehmina Sidiqui, Director Operations
Shahbaz Mirza, Account Director
Sharjeel Ahmed, Creative Director
Yasir Aslam, Associate Creative Director
Shumaila Firdous, Head of Digital Strategy
Shahzeb Ahmed, Art Director
Arooba Irshad, Creative Associate
Arsalan Qureshi, Senior Visualizer
Frayan Doctor, Account Executive
Asher Khan, Deputy Head of Digital Strategy


SUMMARY

The issues of accessing authentic medicines from traditional pharmacies are accepted by consumers as frustrating tag-alongs when ill. These were highlighted in a series of light-hearted ads as significant problems; and flipped over by offering the simple solution of purchasing medicines with the tap of Tabiyat's app, going even further with doorstep deliveries within 4 hours. A quick trial was generated giving consumers an experience making their "tabiyat khush"!

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,Print - Newspaper,Radio,TV

Language: English