CLIENT
NESTLE
Faisal Rana, Head of Commnuications
Jamal Khan, BEO
Zahra Arshad, Marketing Manager
Yusra Rashid, Brand Manager
AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency
Ammarah Haroon, Executive Creative Director
Haleema Ahmed, Associate Creative Director
Waleed bin Khalid, Senior Account Manager
Haroon Rashid, Design Head
Ashraf Saqi, Associate Art Director
Rida Mumtaz, Creative Manager
Zohaib Burki, Group Account Director
Arsalan Gilani, Senior Account Executive
Tajammul Saqib, Associate Art Director
Pak Media Communication (Publicis Media)
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Group Strategy & Planning
Haris Masood, Category Lead
Taimoor Imran, Media Planner
SEEMEE Productions
SUMMARY
NESTLÉ NIDO is a brand of great heritage. However, with multiple competitors coming into the market and having diverse offerings in the Growing Up Formula category, the brand was losing out in sales to the competitors. There was a dire need to reframe the value of NIDO GUFs to improve sales and recruitment.
Rooted deep in consumer insight of letting the child explore if his/her nutrition is adequate, the brand introduced a new proposition of Triple Action Protection, that didn't just offer Gut Defense, but also Immune and Respiratory Defenses.
