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Oreo
Oreo 75Years Freedom Cookie

RAN IN: Pakistan

CLIENT
Continental Biscuits Limited


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



GroupM



BBPR



IAL Saatchi



Talisman Animations



SUMMARY

A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH – Other Outdoor,Packaging & Product Design,Print - Newspaper,Influencer / Key Opinion Leader,TV

Language: English