National Foods Limited

Digitz Digitas *Lead Agency

Syed Emad Atiq, Senior Manager Strategy & Planning
Khadija Desai, Group Account Manager
tehnia haq, campaign manager
Mazhar Ali, Account Manager
Muhammad Aslam, Senior Visualizer
Omer Amir, Senior Creative Manager
Aqib Iqbal, Head of PR
Farhan Zaidi, Creative Lead
Deepak Lalwani, Account Director
sarosh hasan, Senior Visualizer
Owais Ahmed, Animator
Samia Baleegh, Strategy Director
Shayan Khan, Head of ICC

IAL SAATCHI & SAATCHI

Muhammed Uzair Ali, Associate Account Director
Sara Asim, Account Executive
Batool -E-Azra, chief client officer

MediaVest

Sana Shakeel, Planning Manager
Samra Ansari, Senior Media Planner

It was an opportunity for NFL jam as market leader with 54% market share to bring disruption in the market. NFL challenged the category by introducing ‘Chunky Jams” with higher fruit content to give consumer rich fruit experience and modernizing the product by showcasing usage versatility to expand consumption occasions. The marketing campaign drastically helped in creating awareness and consideration for the brand.¦It was an opportunity for NFL jam as market leader with 54% market share to bring disruption in the market. NFL challenged the category by introducing ‘Chunky Jams” with higher fruit content to give consumer rich fruit experience and modernizing the product by showcasing usage versatility to expand consumption occasions. The marketing campaign drastically helped in creating awareness and consideration for the brand.