Amreli Steels Limited

Mohsin Ali Sadiq, Head of Marketing
Syed Sohaib Ul Hassan, Senior Manager - Marketing
Ut Kh, Creative
Kiran Hussain, Assistant Manager - Digital Marketing
Shahan Shakeel, Ex Assistant Brand Manager
Isma Saeed, Ex Assistant Manager Digital Marketing
Syed Zillay Ahmed, Brand & Digital Executive
Mohsin Altaf, AM Trade Marketing
Shaban Mubashir, Graphic Designer
Muhammad Zawar Mustafa, Trade Marketing Officer
Faizan Tanveer, Ex DM Trade Marketing
Shayan Khan Zia, Trade Marketing Officer
Qasim Zia, Ex Graphic Designer

Azad Films *Lead Agency

Jami Mehmood, Founder and Director
saima saleem, Associate Director

Starcrest Communications *Lead Agency

Zameer Qureshi, CEO
Sikandar Ali Ghumro, Social Media Specialist
Faiza Iqtadar, GM Digital

Mindshare Pakistan

Agha Zohaib, Managing Director
Azhar ul Hasan, Senior Media Planner
Hassan Zia, Business Manager
Aeman Naeem, Assistant Media Planner
Altamash Kohati, Business Director

T.A. Communications (pvt) ltd

Owais A. Jaliawala, CEO
Nabeel Pasha, Account Director
Tabish Sheikh , Ex Account Manager
Asif Butlail, Art Director

Our emotive campaign flipped the self-congratulatory formula of celebrating anniversaries, established the importance of strong foundations and subtly communicated that Amreli Steels has turned 50 years old. Steel market historically contracts in Q3 due to the cold weather. We sold an additional 3081 tons rebar in Q3 as compared to Q2 in FY 21-22; a growth of 12% YoY during the same period. Even as demand shrunk in Q4 due to political instability and global macroeconomic factors, we matched our last year’s sales volume which still remains an industry record.