CLIENT
Friesland Campina
Kiran Idris , Assistant Brand Manager
Faisal Razi, Director Marketing
Sidra Modan, Marketing Manager
AGENCY
Kiran Yazdani, ECD
Sumair Jokhio, Business Director
Ayesha Faridudin, Director Strategy
Zeeshan Jillani, Creative Director Copy
Brainchild Communications *Lead Agency
Ahmed Mujtaba, Account Lead
Anum Matri, Associate Director
Hassan Adil , Senior Digital Media Planner
Bullseye Communications
SUMMARY
Wall’s has deep investment capacity (12x communication, 4x retail presence). In 2022, brand ambition was to achieve ever highest record-breaking volume.
This entry represents a brand that has grown against all odds by resolving a relevant consumer tension. Being a challenger brand with grand ambition requires making the right choices. Omore is focused on consistent story telling across key occasion: Summers. The results from 2022 (15% volume growth, +1400 BPS Spont Awareness, +1700 BPS ‘makes summers exciting & fun’) are a testament of the effectiveness of the strategy for growth.