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Shan Foods
Oath for Her

RAN IN: Pakistan

CLIENT
SHAN FOODS (PVT.) LTD.

Humayun Shaikh, Marketing Director
Shoaib Shamim, Marketing Manager
Tazeen Hasan, Brand Manager

AGENCY
BBDO Pakistan *Lead Agency

Atiya Zaidi, Managing Director/ECD
Raza Humayun, Creative Manager
Armna Khan, Account Director
Shahzaib Hussain, Art Director
Waqar Khurram, Account Manager


Group M


Ovais Ilyas, Agency Lead


Team Reactivate

SIdra Ahmed Jung, Digital Lead


Stimulus Productions Worldwide

Sami Qahar , CEO


Sehat Kahani


Dr. Sara Saeed Khurram, Co Founder & CEO
Dr. Iffat Zafar Aga, Co Founder & COO
Syed Atif Ali, Chief Growth Officer


SUMMARY

Pakistan has a shortage of doctors as 77% of female doctors do not practice medicine after graduating due to societal and family pressures. The kitchen and home duties force them to breath the oath they took as doctors to serve their patients. By asking families to take an oath for her, Shan Foods reminded everyone that cooking food is not one person's responsibility and with Shan recipe mixes anyone can cook delicious food easily.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,TV,User Generated Content & Reviews

Language: English