CLIENT
Pakistan Stock Exchange
Raeda Latif, General Manager Marketing & Business Development
Fahad Asif, Head of Digital Media & Financial Literacy Specialist
Obaid Rehman, Asst. General Manager - Brand Communications & Business Development
AGENCY
Emaad Khan, Executive Director
Haniya Rana, Associate business director
Aelia Nanji, Account Manager
Hadi Farooq, Associate account manager
javeria khan, Creative Manager
owais piracha, Associate Creative Director
danial ahmad, Sr. Graphic Designer
Haris Jawaid, Media Planner
Junaid Iqbal, PR Lead
SUMMARY
Pakistani youth is aware of investment benefits but finds stock trading complicated. That's why ‘Investor Education’ with the right tools, knowledge, and understanding to invest in the stock market is vital.
PSX has been successful in its efforts as it resulted in gaining youth audiences that engage with the brand monthly on their website and social channels to learn how to invest. The brand is steadily creating awareness to make a wave strong enough to change attitudes toward investment. PSX is playing its part in the economic development of Pakistan.
¦Pakistani youth is aware of investment benefits but finds stock trading complicated. That's why ‘Investor Education’ with the right tools, knowledge, and understanding to invest in the stock market is vital.
PSX has been successful in its efforts as it resulted in gaining youth audiences that engage with the brand monthly on their website and social channels to learn how to invest. The brand is steadily creating awareness to make a wave strong enough to change attitudes toward investment. PSX is playing its part in the economic development of Pakistan.