CLIENT
foodpanda Pakistan – Delivery Hero
Syed Waqas Azhar, Marketing Director
Talha Tayyab, Brand Planning and Strategy Manager - Foods
Ali Mehmood, Brand Associate - Foods
Sabeen Ahmed, Senior Associate - Brands
Izhar Khan, Media & Partnerships Marketing Manager
Abdur Rehman, Senior Associate Content Marketing
Umer Khalil, Lead - Performance & CRM
Agha Samtullah, Senior Associate New Verticals & Digital Connections
Saad Mehmood, Lead - offline marketing
Talha Ahmed, Lead - Community and Content Marketing
AGENCY
Zehra Zaidi, Regional ECD
Syed Imran Qaiser, Managing Director
Saad Jamshed, Head of Design
Tahir Yousuf, Executive Director
Urooj Javed, Senior Creative Manager
Munischa Asif, Associate Creative Director
Sheharyar Ali, Creative Director
Aishah Bhatti, Creative Manager
Daniyal Talat, ECD
Wasim Gulzar, CPU - Lead
SUMMARY
Cricket is one of the biggest passion points for Pakistanis, and within cricket, PSL is the biggest event. We wanted to leverage the event and the love our nation has for cricket, by launching an all-rounder campaign. We collaborated with two-time champions, Islamabad United. The campaign was a huge success, we achieved an 11% increase in top-of-mind and a 15% increase in sessions. This helped us achieve an 18% increase in sales.
