foodpanda Pakistan – Delivery Hero

Syed Waqas Azhar, Marketing Director
Naima Akmal, Manager Campaigns - Groceries
Umer Khalil, Lead - Performance & CRM
Izhar Khan, Media & Partnerships Marketing Manager
Saad Mehmood, Lead - offline marketing
Talha Tayyab, Brand Planning and Strategy Manager - Foods

Ogilvy Pakistan *Lead Agency

Syed Imran Qaiser, Managing Director- Soho Square
Zehra Zaidi, Regional ECD
Daniyal Talat, ECD
Sheharyar Ali, Creative Director
Saad Jamshed, Head of Design
Munischa Asif, Associate Creative Director
Aishah Bhatti, Creative Manager
Urooj Javed, Senior Creative Manager
Muhammad Ozair, Art Director
Tahir Yousuf, Executive Director

During COVID-19 pandemic people around the nation had no choice but to adapt to the new lifestyle changes hence, Foodpanda launched its online grocery store by the name of Pandamart across all key-cities of Pakistan with the promise of Variety, Convenience and Speedy-Delivery. However, in 2020, there was major competition like Cheetay, Airlift and hence creating awareness was the core objective. Despite of heavy competition Pandamart Revenue grew by 50% YoY and ToM by 15%.