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UPOWER
Ufone 4G UPOWER

RAN IN: Pakistan

CLIENT
PTML Ufone

Shahzaib Atif, Group Director MarCom
Harris Qari, Sr. Manager Brands (Wireless)
Faique Sohail, Manager Brands Wireless
Tehreem Khan, Manager Brands Wireless
Aroosa Shams, Manager Digital Marketing
Muhammad Awais Jillani, Director Youth, Data & Acquisition
Syed Muhammad Umar, Manager Upower

AGENCY
JWT GREY Pakistan *Lead Agency

Hamza Chishtie, Business Director - North
Faiza Khan, Executive Creative Director
Syed Danish Hassan, Head of Design
Huma Shahid, Associate Creative Director
Abdul Haseeb, Senior Account Manager


Mirum Agency Pakistan

Feroz Naqvi, Art Director
Hafsa Mohsin, Data Analytics Manager
Shahnawaz Karamat, Digital Manager


Wavemaker


Wajid Ali, Business Director


Asiatic Public Relations Network Pvt Ltd


Sarfraz Ahmed, General Manager North


SUMMARY

Ufone 4G may have arrived late to the 4G party, but it was definitely going to be the life of the party- making up for all lost opportunities and revenue. The most effective way was to crack the youth enigma and engage them in a way that no telco has been able to. Its youth brand UPOWER ‘s success is one to be taught at universities.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Packaging & Product Design,Retail Experience: In Store,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,TV

Language: English