CLIENT
McDonald's Pakistan
Jamil Mughal, COO
Raza Ali, Director Marketing
Viquas Jaleel, Senior National Manager
Shamail Farhat, Digital Lead
Fahad Ali, Manager Marketing & Communications
Muhammad Maaz, Category Manager Marketing South
Abdul Rasheed, Activation Lead -DVM
Hilal Mir, Manager Marketing & Communications
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Tehmina Sidiqui, Director Operations
Adeeba Khan, Chief Creative Officer
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director / Strategic Planner
Shumaila Firdous, Head of Digital Strategy
Shahzeb Ahmed, Art Director
Sharjeel Ahmed, Creative Director
Faraz Shamshad, Director Digital Operations
Ahmed Hasan, Creative Group Head
Arsalan Qureshi, Senior Visualizer
Asher Khan, Deputy Head of Digital Strategy
Kinetic Pakistan Pakistan
MediaCom Pakistan
SUMMARY
Spicy noodles and other spicy food challenges had been trending amongst the TG and we wanted to ride that wave with our very own spicy challenge. For the first time a brand like McDonald’s launched such a challenge on a national scale. The challenge was a huge success as the audience took up the dare leading to a massive trial generation of the new product. The unique new product earned recognition, established its price point, got a lot of traction and led the brand to over achieve its targets.
