CLIENT
NESTLE PAKISTAN
Hafsah Sarfraz Sarfraz, Corporate Communications Manager
Ali Ashar, Corporate Manager External Projects and CSV
Mehboob Elahi, Supplier Dev.& Sustainable Agri. Manager
Ali Imran Memon, Head of Media & Digital Acceleration
AGENCY
Fatima Mashal Khan, Senior Account Manager
Seemal Jamshed, Team Lead - Integrated Communications and Content
Hania Mansur, Campaign Manager
Adnan N, Art Director and Design Lead
Fatima Israr, Creative Visualizer
Pak Media Communications (Publicis Media) *Lead Agency
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Associate Director
Haroon Masood, Digital Lead
Azeem Arslan, Business Lead
Mujtaba Ausaf, Media Planner
Mariam Qasmi, Manager Planning
SUMMARY
Nestlé Pakistan, in its commitment to help develop thriving, resilient communities, crafted a unique initiative in collaboration with BISP (Benazir Income Support Program) and Akhuwat Foundation (interest free micro loan provider) to uplift women in Pakistan with autonomous income opportunities. Borne from the insight that women were a source of untapped potential, this unique program sought to empower women by providing them employment opportunities with Nestlé within their communities. Today, over 1,900 of the poorest women in Pakistan have become beneficiaries of the Nestlé BISP program.
