CLIENT
McDonald's Pakistan
Jamil Mughal, COO
Raza Ali, Director Marketing
Viquas Jaleel, Senior National Manager
Shamail Farhat, Digital Lead
Muhammad Maaz, Category Manager Marketing South
Abdul Rasheed, Activation Lead -DVM
Hilal Mir, Manager Marketing & Communications
AGENCY
Manhattan Communications Pvt Ltd *Lead Agency
Tehmina Sidiqui, Director Operations
Adeeba Khan, Chief Creative Officer
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director / Strategic Planner
Shumaila Firdous, Head of Digital Strategy
Shahzeb Ahmed, Art Director
Asher Khan, Deputy Head of Digital Strategy
Faraz Shamshad, Director Digital Operations
Sharjeel Ahmed, Creative Director
Ahmed Hasan, Creative Group Head
Arsalan Qureshi, Senior Visualizer
Kinetic Pakistan Pakistan
MediaCom Pakistan Pakistan
SUMMARY
PSL is sort of the Super Bowl of Pakistan. The event is super important but also super cluttered with numerous brands featuring team players in their communication. Our challenge was to create a communication featuring Zalmi players that results in an immediate desire for the brand with a clutter breaking and entertaining communication. Campaign connected strongly with the customers and complimented by a value price point of Rs 400/- despite rising inflation, over delivered on all key KPIs.
