CLIENT
McDonald's Pakistan
Jamil Mughal, COO
Raza Ali, Director Marketing
Viquas Jaleel, Sr. National Manager
Shamail Farhat, Digital Lead
Fahad Ali, Manager Marketing
Abdul Rasheed, Activation Lead - DVM
Muhammad Maaz, Category Manager Marketing South
Hilal Mir, Manager Marketing & Communications
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Tehmina Sidiqui, Director Operations
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director / Strategic Planner
Shumaila Firdous, Head of Digital Strategy
Sharjeel Ahmed, Creative Director
Faraz Khan, Director Digital Operations
Ahmed Hasan, Creative Group Head
Arsalan Qureshi, Senior Visualizer
Asher Khan, Deputy Head of Digital Strategy
Adeeba Khan, Executive Creative Director
Group M Pakistan
Kinetic Pakistan Pakistan
SUMMARY
Pakistanis are rapidly becoming digital savvy, spearheaded by youth and young adults, who are also our TA. They use apps that serve specific purposes, are easy to use and rewarding. Riding on this trend, we pushed the usage of McDonald’s App for ordering food in restaurants and for delivery, to collect loyalty points and get free food and offers. Redesigning McDelivery app we integrated our loyalty program in it, giving an ‘exclusive club’ privilege to our TA resulting in overachieving results across all KPIs making the campaign a resounding success.
