foodpanda Pakistan – Delivery Hero

Syed Waqas Azhar, Director - Marketing
Talha Tayyab, Brand Planning and Strategy Manager - Foods
Agha Samtullah, Senior Associate New Verticals & Digital Connections
Sabeen Ahmed, Senior Associate - Brands
Abdur Rehman, Senior Associate Content Marketing
Naima Akmal, Manager Campaigns - Groceries
Izhar Khan, Media & Partnerships Marketing Manager
Fazeel Ayaz, Specialist - Growth Marketing
Ali Mehmood, Brand Associate - Foods
Talha Ahmed, Lead - Community and Content Marketing

ogilvy pakistan *Lead Agency

Mediavest Pakistan (Brainchild Communications Pakistan)

Syed Wajahat Ali, Business Lead
Urooj Hussain, Agency head
Yasser Akhtar, Director

Ramadan is a time when food plays a major role. Food choices during Sehr, Iftar and other moments are a matter of great concern. However, the month is typically not associated with food delivery apps as people generally prefer preparing meals at home. foodpanda was able to turn this around by driving consumers to build a habit of using the app so that they could, instead, spend time on more important things and leave the food to us. We achieved a 6% increase in top-of-mind and 5% increase in orders.