CLIENT
HBL
Nida Jafri, Senior Digital Marketing Manager
Mashal Masroor, Senior Product Manager Marketing
Ghulam Qadir, Head Personal Loans
Ramsha Arif, Product Manager, Consumer Rural and SME Banking
Hasan Sandila, Head Digital Marketing
Ali Habib, Chief Marketing & Communications Officer
Nadia Jaffer, Head, Product Marketing
Muddassir Niazi, Head Credit Cards & Personal Loans
Sobia Mehmood, Assistant Product Manager, Consumer Rural and SME Banking
Fahad Ahmed, Unit Head, Digital Marketing
Mishal Khan, Social Media Content Manager
Ameen Patel, Manager Digital Technology
AGENCY
Hameed Jaffer , Assistant Manager - PR
Uzair Ahmed, Chief Operating Officer
Urooj Fatima, Strategy & Planning Executive
Mindshare Pakistan
Arsalan Salim, Senior Media Planner Digital
Samahir Aijaz, Media Planner
SUMMARY
“Abhi Social Abhi Mila”- An awareness campaign targeting a new audience segment “millennials” for a technology-based loan product launched by HBL making loans “instant” via HBL Mobile.
The campaign resulted in 2X business growth in just one year and HBL PersonalLoan Via HBL Mobile now stands at #1 – largest portfolio in Pakistan. The campaign received best in class lift in awareness via BLS study done through YouTube and fetched the highest engagement rates compared to HBL’s internal benchmarks.
