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Sunridge Fortified Atta
Celebrate Mother’s Day Everyday with Sunridge

RAN IN: Pakistan

CLIENT
Unity Foods Limited


AGENCY
Adcom Pvt. Ltd. *Lead Agency



SUMMARY

Sunridge noticed that their Q2-2020 VS Q1-2020 was not as active despite having Ramzan in the same quarter. To counter this Sunridge decided to run a short marketing campaign in Q2-2021 to help drive sales. But during Ramzan all food brands become active and it is more difficult to break the clutter. So instead of just Ramzan, Sunridge decided to focus on Mother’s Day and clubbed it with Ramzan/Eid. The campaign resulted in a growth of 17% May2021 VS May2020 above the target.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Influencer / Key Opinion Leader,TV,User Generated Content & Reviews

Language: English