PMCL JAZZ

Shoaib Ehsan Aftab, Head of Brands & Communication
Sidra Ahmad, Brand Manager
Jawad Hassan, Head of Marketing Operations
Muhammad Alam, Stream Head Media
Ifrah Allaudin, Brand Specialist
Shehmeer Ahmed Basha, Expert Marketing Operations
Hamza Sheikh, Stream Head Events & Activations
Amna Anjum, Expert Brand Activation
Zainab Hashim, Expert Performance Marketing
Madiha Sahar, Expert Strategic Media

Fishbowl (Pvt) Ltd *Lead Agency

Iris Digital (Symmetry Group)

Blitz Advertising

Activemedia

Kinetic Pakistan

COVID-19 catalysed Pakistan’s uptake of digital financial services with safety concerns around cash transactions. Jazz took this opportunity to be disruptive for good: choosing to induct users not just through communication, but by creating Pakistan’s first COVID-19 compliant drive-in cinema. With people cooped up in their homes for over a year, the drive-in cinema was an instant hit. The entire ticketing system and entertainment were enabled by JazzCash in a completely contactless ecosystem. We achieved +40% JazzCash activations, 6+ million digital reach, 5000+ user generated posts, entertaining 50,000 Pakistanis.