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Independence Day Heroes
Independence Day Heroes

RAN IN: Pakistan

CLIENT
Rose Petal Pakistan

AGENCY
BBDO Pakistan *Lead Agency


Visual Prophecy


OMD Pakistan


SUMMARY

Intelligently using our packaging real-estate as a means to take our message into every home, we identified an emotive insight from current times and married it to a patriotic occasion: paying tribute to our local superheroes. A perfect example of building brand love and sales by walking the talk as a local brand supporting and uplifting the locals– all of this resulting in 200,000 units being sold and 10% volume growth versus last year helping us donate PKR 3.1m in donations.

CASE VIDEO


Hero Medium: PACKAGING

Medium Featured On Video: ECOMMERCE,PACKAGING,SOCIAL MEDIA

Audience: Women

Objectives: Fund-raising

Type: Business to Consumer

Language: English