CLIENT
Ismail Industries Limited
Ehtisham Khan, General Manager Marketing
Zaid Habib, Group Brand Manager
Salman Rafiq, Brand Activation Manager
Ammar Sohail, Assistant Brand Manager
Abdul Haseeb Vayani, Assistant Manager - Brand Activation
Sharjeel Ahmed, Creative Director
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Tahir Yousuf, Business Director
Ahsan Bhutto, Sr. Account Manager
Adeeba Khan, Chief Creative Officer
Tehmina Sidiqui, Directory Operations
Ovais Khawaja, Account Director
Shahzeb Ahmed, Art Director
Brand Live Pakistan
Aamir Meer, Chairman
Think Tank Digital
Burhan Zaka, Head Of Media & Operations
ali kanch, Head Of Accounts & Special Projects
Tabish Ghani, Head Of Creative & Communications
Manhattan International PVT LTD
Zeb Qamar, Head Of Planning & Strategy
Muhammad Aslam Khan, Head Of Buying
Anam Tariq, Senior Manager Planning & Strategy
Ahmed Mujtaba, Senior Manager Buying
SUMMARY
Candyland Toss entered the Rs 2 jelly category with an innovative product and captured significant volume share of a highly competitive segment and won on its differentiation stunting the growth of competitor Twisto of Giggly, that had huge budget compared to us.
Traditionally, sweet Jellies are available as single flavor products. Toss came out with two flavours, side by side in a single-bite jelly and established it self as the “Boss” of jellies. Through product innovation, attractive communication and aggressive distribution we were able able to achieve this feat.
