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NESCAFE BASEMENT
Branded Content

RAN IN: Pakistan

CLIENT
NESTLE

Shahkar Ahmed, MTO
FIzza Ijaz, Marketing Manager
Omer Naseer, Brand Manager Coffee
Ali Imran Memon, Media Manager
Ali Imran Memon, Head of Marketing & Communications

AGENCY
ESP *Lead Agency

Abdurr Rab, Project Manager
Faraz Ahmed, Project Lead


Maxus Global

Haris Haroon, Assistant Media Planner
Mahnam Zahid, Social Listener
Muneeb Ur Rehman, Media Planner
Sarwar Khan, Managing Director Maxus
Umer Saleem , Media Buyer
Usman Bin Tahir , General Manager
Farooq Akbar, Senior Media Planner


Giraffe Private Limited (Pakistan)


Muhammad Ibrahim, Co-founder Giraffe
Sherry Khatak, Assistant Music Director
Sherry Khatak, Talent Manager


RED Communication Arts (Pvt) Ltd



SUMMARY

Having to make a mark with less than 20% of the budget as that of our competitors in a space where our TG strongly (98%+) associates with music we provided a platform to the youth for not just making music but musicians along the way. As a result our TG started to understand NESCAFE  as the most youthful and trendy brand as compared to tea. Imagery score for NESCAFE vs. Tapal 13 vs  -10

CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT,PR,RADIO,SAMPLING,SEARCH ENGINE MARKETING (SEM/SEO),SOCIAL MEDIA,TV,USER GENERATED

Audience: New Audience

Objectives: Increase awareness

Type: Business to Consumer

Language: English