Unilever Pakistan Ltd.

Pareesa Naeem, Brand Manager - Cornetto

Teeli Private Limited *Lead Agency

Muhammad Murtaza Alizai, Director
Basit Naqvi, Writer
Ziad Azad, Associate Director
Affan Khan, Editor
Gulzaib Shakeel, Head of Content Development
Sehrish Khan, Art Director
Muhammad Abbas, Art Director
Shahrukh Tasneem, Production Head
Namrah Sikandar, Social Media Manager
Sajid Korai, Sales Head
Farhan Silver, Director Photography

Mindshare Pakistan

Arqam Tabani , Category Planner
Rahmeen Fazal, Media Planner

To talk to the Cornetto TG, disruptive online presence was essential for the brand, as that’s where they live. To cater to that, Cornetto Cupidity Summer Love was positioned to create immersive relatability with the Gen-Z in form of conversational narrative packaged as a bingeworthy-series.  In the absence of CP data for IC category, digital results describe why the campaign has been integral in driving ‘brand power’ (+100 bps) leading to a phenomenal 20.7% YTD brand growth in 2019.