Asian Consumer Care Pvt LTD

Abeer Fatima , Assistant Brand Manager
Mustansir Salim, Head of Marketing
Nauman Khan, Chief Executive Officer

RED Communication Arts (Pvt) Ltd *Lead Agency

Azadar Hussain, General Manager
Ali Kazmi, Creative Director
ayesha wasay, Creative Manager

m/SIX *Lead Agency

Ali Haider, General Manager
Farrukh Rao, Head of Planning

Obrotu

Rafay Raheel, Director
Nobel John, Account Manager

Vatika Oils turned around the fate of the entire Hair oil category and put it back on the growth trajectory. It effectively changed the way the young consumers used to perceive hair oils. They earlier perceived that hair oil is “un-cool”.  It is sticky, messy, smelly and time consuming. In one campaign, Vatika, effectively changed all that. Linking our small category of hair oils to the much larger category of shampoo, resulted in a category  growth of 43%* in volume and brand growth of 59% in Volume*