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Blue Band - Margarine Spread
Blue Band 1st - Utho Beta Aankhein Kholo (Margarine Spread – Renaissance)

RAN IN: Pakistan

CLIENT
Upfield

Raeda Latif , Marketing Director - South Asia
Humair Kandhari , Senior Marketing Manager - Pakistan

AGENCY
JWT Grey *Lead Agency

Sara Koraishy, CEO
Yawar Iqbal, Executive Creative Director
Sameer Malik, Group Account Director
Mehr Hamid, Creative Group Head


SUMMARY

Homemade butter is a wide-spread phenomenon and enjoys unshakeable loyalty. BBM had a tremendous task of modifying consumer perception while having a government-institution rallying against it. However, this is not just a case about changing perceptions or hammering the benefits of Blueband margarine, it is also about being a brand that inspires children to follow their dreams by giving them a nutritional, healthy breakfast allowing them to grow and develop. The results were phenomenal, taking the brand from a stagnant position to having an increase of 12% growth in volume.

CASE VIDEO


Hero Medium: EVENTS

Medium Featured On Video: DISTRIBUTION CHANGES,DIRECT,EVENTS,GUERILLA,INTERACTIVE/ONLINE,OOH,POINT OF CARE (POC),PR,PROFESSIONAL ENGAGEMENT,RADIO,SAMPLING,SOCIAL MEDIA,TV

Objectives: Develop, revitalise market

Type: Both Business to Business and Business to Consumer

Language: English