Nestlé Pakistan Ltd.

Faisal Rana, Head of Communications
Sohaib Asim, Head of Consumer & Marketplace Insights

Orientm- MCCANN *Lead Agency

Asad Rizvi, Regional Executive Director
Nabeel Butt, Business Director
Khushbakht Janjua, Creative Director
Maham Tariq, Digital Creative Director
Sahar Rasool, Creative Group Head
Huma Ijaz, Creative Manager
Raheel Faraz, Head of Design
Amna Ali, Design Director

The birth of this campaign was initiated to assuage the fears and mollify the apprehensions of consumers towards packaged food, and to address the trust deficit NESTLÉ was facing by reminding the consumers that NESTLÉ, for the past 150 years, has never strayed from its commitment of providing wholesomeness and goodness to every household. The campaign was a complete success as it showed 21% uplift on brand trust and proved to be truly effective as 11 out of 13 brands showed an increase in the trust score.