Nestlé Pakistan Ltd.

Usman Bhatty, Business Head – Dairy Nutrition Solutions
Muhammad Waqas, Marketing Manager – Nesvita
Kanza Naheed, Brand Manager – Nesvita

MullenLowe Rauf *Lead Agency

Kiran Murad, Creative Consultant
Naveed Minhas, General Manager
Anil Anjum, Associate Creative Director
Sheheryar Pasha , Team Leader Creative
Rumaan Naeem, Content Manager
Rabale Zaffar, Account Manager

Maxus Pakistan

Abeera Iqbal, Business Manager

In a market where packaged milk sales were already in decline. Nesvita was challenged with consumers lapsing and lack of relevance. The brand crafted a communication campaign around the insight that women always put their loved ones first and don’t think about themselves. The campaign communicated the message to “drink Nesvita if you love yourself.” by telling four stories of a woman whose conscience reminds her not to ignore her own needs. The campaign resulted in an increase in consideration and highly positive sentiments, reigniting women’s love for themselves.