CLIENT
P&G
Asim Naz, BM - FemCare
Faryal Hasan, ABM - FemCare
AGENCY
Ayesha Farid, Strategy Director
Ibrahim Baloch, Business Director
Muhammad Sami, Senior Account Manager
Sukaina Mosavee, Creative Director
Hibah Kamal, Associate Creative Director
Mohsin Zaidi, Art Director
Rehan Babar, Associate Art Director
Hammad Khan, Senior Visualiser
Muhammad Kawish, Senior Graphic Designer
Javeria Ammar, Senior Account Manager
Starcom Brainchild Communications
Eaana Humayun, Media Associate
Waleed Ahmed, Senior Associate
Ramsha Ali, Senior Associate
Maham Hussain, Junior Associate
SUMMARY
The test for effectiveness of our campaign can be measured by the extent we were able to persuade people to convert from cloth, which was cheap and in-home means to Always by showcasing the added irreplaceable benefit it provided while retaining the same level of comfort cloth provided.
average monthly sales increased 15% through convincing our TG to switch to Always Cotton Soft, as it is not only as soft as cotton but is also a great absorbent and enables girls to actively take part in extracurricular with confidence.
