CLIENT
Reckitt Benckiser
Humayun Farooq, Marketing Director
Taha Durrani, Category Manager
Shayan Ahmed, Media Manager
Sana Gulraiz, Asst. Brand Manager
Zoya Altaf, PR Manager
AGENCY
Tasneem Lakhani, Assoc. Acct. Director
Ameen Ahmed, Senior Media Planner
Moiz uddin, Senior Creative Manager
Hasan Adil Shah, Social Media Executive
Mehdiyah Mohsin, Graphic Designer
Fazeel Jalali, Associate Digital Media Planner
Maha Asif, Account Manager
Ali Limton, Director Operations
Somair Rizvi, General Manager
Body Beat Group
Hasan Rizvi, CEO
Yamnah Khan, Account Director BBPR
OMD
Ali Jhakura, Senior Media Planner
Zeb Qamar, Head of Planning
BIY Music
Mandana Zaidi, Director
Ali Noor, co-owner of BIY
SUMMARY
The giants of Branded Music had not only failed to establish any functional connect between brand-and-platform, but fell prey to content-monotony, their innovation being limited to maximising scale and reach.
It was critical for the Strepsils to break the monopoly of the Branded Music giants, with miniscule budgets, while sustaining its innovative content: previously, it was just about a clear voice, now, Acapella leveraged the power of a clear voice to express strong, clear and resonant messages.
Sales grew 10%; market share maintained at 47% in a declining category
