CLIENT
Jubilee Life Insurance
Javed Ahmed, Managing Director & CEO
Sohail Fakhar, Group Head Marketing
Usman Qaiser, Head of Marketing
Abdul Qadeer Bhatti, Assistant Manager Marketing
Umair Shah, Assistant Manager Marketing
AGENCY
PRESTIGE COMMUNICATIONS (PVT.) LTD *Lead Agency
Jamal Mir, Managing Director & CEO
Kamal Mir, EVP & Director Client Services
Erum Khaja, Creative Director
Kashmala Sameer, Art Director
SUMMARY
The steadily growing life insurance industry holds great potential but a few myths and misconceptions still hamper its growth. Commonly perceived as beneficial only after death, life insurance has much more to offer even during the insured’s life and this is what needed to be communicated. Jubilee Life came forward with its promise of taking responsibility and providing financial security to those who put their trust in us and being the support system which people look for. The key to the campaign’s success was the relatable scenarios shown.