P&G

Anum Parekh, ABM – Femcare
Khalid Farid, CEO - Gillette

Adcom *Lead Agency

Ali Malik, Associate Strategy Director
Zeeshan Jilani, Creative Director, Concept & Copy
Bilal Alvi, Creative Director
Urooj Ahmad, Head of Digital Content & UX
Owais Ahmed, Art Director
Ibrahim Baloch, Business Director
Muhammad Sami, Senior Account Manager
amna abbas, BM - Safegueard
Zain Qadeer, Senior Graphic Designer
Awais Iqbal, ECD
Mubeshar Aziz, Head of Acct Management

Starcom Brainchild Communications

Amenah Sajid, Media Associate

Team Reactivate

Khizar Waseem, Account Manager

The disposable razor category is flooded with cheap local and Chinese two blade disposable razor brands. Challenge: to showcase what consumers miss out on when they don’t use  Gillette Blue 3, a razor that gave smooth shaves without cuts. Research showed that men attributed cuts to be “their own fault”, a HIT to their masculinity not just a physical irritant. By showcasing how experienced men always end up getting smooth shaves without any cuts by using the right tools, the campaign was effective in driving brand preference and significant growth.