CLIENT
P&G
Ai Abbas Rizvi, Brand Manager - Pampers
Kainat Tanveer, Asst.Brand Manager - Pampers
Jahanzeb Khalid, Media Manager
Jaffar Hashim, Brand Manager – Pampers (current)
Ayesha Zari, Asst. Brand Manager – Pampers (current)
Ramsha Ali, Planning Lead
AGENCY
Ibrahim Baloch, Business Director
Javeria Ammar, Sr. Account Manager
Awais Iqbal, ECD
Yasser Shah, Assoc Creative Director
Urooj Ahmed, Business Director – Digital
Ali Malik, Associate Director - Planning
Zeeshan Jilani, Creative Director, Concept & Copy
Usama Qasmi, Creative Manager
Azam Khan, Asst. Manager Design Sys
Shahrukh Khan, AV Manager
Talha Yaqoob, Head of Design
Mustafa Ashraf, Strategy Associate
Starcom Brainchild Communications
Eaana Humayun, Media Planner
SEEMEE Productions
Symmetry Group
Uzair Ahmed, CEO
Helium
SUMMARY
The litmus test for our campaign’s effectiveness was whether our innovation & campaign was successful in convincing fathers to change their habits and lend a hand in their child’s upbringing while converting from traditional taped diapers to the new Pampers pants.
The results speak for themselves. Not only did the consumers love our product but our campaign exploited the insight & big idea well enough to effectively challenge a regressive social norm and 11,000 fathers pledged to lend a hand after being exposed to our message.
