CLIENT
McDonald's Pakistan
Jamil Mughal, Chief Marketing, Operations, and Supply Chain Officer
Raza Ali, Director Marketing
Viquas Jalil, National Marketing Manager
Viquas Jalil, National Marketing Manager
Shamail Farhat, Digital Lead
Fahad Ali, Assistant Manager Marketing
Hilal Mir, Divisional Marketing Manager
Mujtaba Ayub, Manager Consumer and Business Insights
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Tehmina Sidiqui, Director Operations
Adeeba Khan, Chief Creative Officer
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director / Strategic Planner
Arshi Ashraf, Sr. Creative Manager
Shumaila Firdous, Head of Digital Strategy
Shahzeb Ahmed, Art Director
Faraz Khan, Director Digital Operations
Sharjeel Ahmed, Creative Director
Qaiser Abbas, Creative Manager
Arshi Ashraf, Sr. Creative Manager
MediaCom
Kinetic Pakistan
SUMMARY
For the past few years, restaurants were being raided and shutdown/fined because of poor hygiene and food standards. Media has been highlighting these issues and we used this concern to our advantage, building confidence in our food quality and hygiene standards by showing how our food is prepared following stringent hygiene and food quality protocols.Although “Kitchens are off-limits” for customers, we invited customers to visit our kitchens (physically/virtually) to witness how we work. This campaign helped in increasing brand trust/image and guest count resulting in higher sales.
