foodpanda Pakistan – Delivery Hero

Noman Mirza, Head of Marketing
Saad Mehmood, Lead- Offline Marketing
Marium Kamal, Lead – Public Relations
Nauman Sikandar Mirza, CEO
Ayesha Mehmood, Lead - Campaigns
Umer Khalil, Junior Associate - Campaigns
Hamza Zubairi, Junior Associate - Campaigns

Adcom *Lead Agency

Somair Rizvi, General Manager
Osama Saleem, Head of Planning
Farhan Kabani, Senior Media Planner
Mohammad Zaki, Asst. Media Planner
Moiz uddin, Senior Creative Manager

Hamad Khan Cinematography and Post production

Hamad Khan, Proprietor

Talking Point

Asad Dalal, Head of Media & Business

Bringing together Cricket, food and music for the World Cup, was a natural conclusion, especially after the success of the PSL campaign earlier in the year. To fight for eyeballs, amongst the big-budget sponsors meant a very aggressive and surgical media rollout, which was helped by the presence of  Shoaib Akhtar and Ali Gul Pir who put across the message “Dekhtay Jao, Khatay jao”… let nothing distract from the viewers match viewing pleasure. Foodpanda became the go-to app within one month of launch New customers: +81% Orders:  +60% Revenue: +44%