CLIENT
Innovative Biscuits Pvt. Ltd.
Umair Mustafa , Head of Marketing
Talha Imran, Brand Manager
Salman Zafar, Assistant Brand Manager
AGENCY
Naveed Minhas, General Manager
Kiran Murad, Creative Consultant
Anil Anjum, Associate Creative Director
Haleema Ahmed , Digital Team Lead
Sheheryar Pasha , Creative Team Lead
Riaz Rehman , Senior Art Director
Hamd Imran , Senior Account Executive
SUMMARY
A brand that was challenged with a small market share made a place amongst the old players with a unique and relevant message for the leaders of tomorrow. We built upon the insight that children form impactful habits at an early age. We crafted a campaign around the idea; Imagine a Better World with Jumbo Junior and raised the issues and showed solutions regarding deforestation and water conservation amongst children. The brand gained tremendous market share, sales growth while reaching thousands of kids, shaping their habits for the better. ¦Customers were lapsing away from the brand as there was a disconnect between the perceived benefit and the actual benefit. The brand crafted a communication campaign to retain customers by ensuring that Nesvita is perceived as a worthwhile investment for their well-being. The campaign was built upon the consumer insight that women always put their loved ones first and don’t think about themselves, conveying the message "drink Nesvita if you love yourself." The campaign resulted in an increase in consideration and highly positive sentiments, reigniting women’s’ love for themselves.
