McDonald's Pakistan

Jamil Mughal, Chief Marketing, Operations, and Supply Chain Officer
Raza Ali, Director Marketing
Viquas Jalil, National Marketing Manager
Shamail Farhat, Digital Lead
Fahad Ali, Assistant Manager Marketing
Hilal Mir, Divisional Marketing Manager
Mujtaba Ayub, Manager Consumer and Business Insights

Manhattan Communications (Pvt) Ltd *Lead Agency

Tehmina Sidiqui, Director Operations
Adeeba Khan, Chief Creative Officer
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director / Strategic Planner
Shumaila Firdous, Head of Digital Strategy
Shahzeb Ahmed, Art Director
Ahmed Hasan, Creative Group Head
Faraz Khan, Director Digital Operations
Sharjeel Ahmed, Creative Director
Qaiser Abbas, Creative Manager
Arshi Ashraf, Sr. Creative Manager
Sajja Ali, Sr. Creative Executive

MediaCom

Kinetic Pakistan

Last few years, restaurants have been raided and shutdown/fined for poor food quality and hygiene standards. Media has been highlighting these issues, creating a fear of eating out. We used this concern to our advantage, with a sustained campaign of Food Trust, refreshing it every year with new executions. Although “Kitchens are off-limits” for customers in other restaurants, we invite customers to visit our kitchens (physically/virtually) to witness how we work and what we serve. Campaign continues to increase brand trust scores and guest count resulting in higher sales.