visa inc

Kamil Khan, Country Manager
Zulkarnain Qureshi, Business Development Manager
Mahmoud Chemaitelly, Marketing Manager

BBDO Pakistan *Lead Agency

Ali Rez, Regional Executive Creative Director
Eesha Khan, Account Executive

Impact BBDO Dubai

Andrew Peacock, Senior Account Director
Tina Ghotbi Ravandi, Account Manager
Maya Kaabour, Account Manager
Saurabh Dahiya, Planning Director
Bridget Weber, Group Account Director

Starcom Pakistan

Bilal Khiyani, Media Planner

H2O Productions

Hammad Hassan , Executive Producer
Hammad Hassan , Executive Creative Director

100 million+ eligible people, 5% of the world’s entire unbanked population are in Pakistan. This signals a lack of access and trust in the banking system, but the rise of smartphone adoption, tells a different story of ‘access’ and ‘trust’ (in technology). With approximately 51% smartphone penetration they have become 2nd nature to life. As a payment technology company, Visa’s mission is to convert cash into digital payments. With approximately $250Bn conversion opportunities we knew we must change behaviour and provide users with a secure, convenient and transparent payment experience