CLIENT
Dawlance
Hasan Jameel, Director Marketing & Sales
Raheel Hashmi, Group Marketing Manager
hassan javed, Communications Specialist
Haya Khan, Communications Specialist
Arshad Jabbar, Marketing Manager
Muhammad Mustafa, Specialist Trade Marketing
AGENCY
Ayaz Moin, Ayaz Moin Director Strategist ayaz.m@ialsaatchi.com
Sarah Moqium, Senior Creative Director
Fizza Shah, Associate Creative Director
Muhammad Taha Zaki, Associate Account Director
Starcom Brainchild Communications
Mohammad Usman, Director Mediawest
Syed Zair Abbas, Junior associate 2
Naveen Shaikh, Junior associate 2
syntax communications
Danish Subhani, Director Operations
SUMMARY
For the first time in consumer-electronics industry of Pakistan, Dawlance came up with a full-fledged campaign highlighting Quality Service.In current era, technology can be easily replicated but quality service cant be equated. Hence, dawlance took a unique approach to strengthen the brand equity.
Entire campaign was research backed; as customer-service plays vital role in purchase decision. The campaign ran during the peak season while to create internal motivation,real Dawlance-technicians were used in commercial and showcased as hero. Service reach, 24-hours customer-service and trained technicians were highlighted in campaign as USP's.
