Target

William White, VP Storewide & Hardlines Marketing
Trevor Arnold, Sr. Manager Brand Marketing
Peter Malony, Creative Director

Deutsch LA *Lead Agency

Karen Costello, Executive Creative Director
Chris MacNeil, Creative Director
Leigh Lincoln, Account Director
Chris Carter, Group Account Director
Susie Lyons, Director of Strategy
Lacy Borko, Account Supervisor

360i

Haworth Marketing + Media

Rogers & Cowan

In order to hijack GRAMMYs conversation and give viewers what they want on music's biggest night, more music, Target and Gwen Stefani teamed up to create the first-ever live music video shot on national television in one take. With 25 million people watching, we dominated social conversation by trending organically for five hours, surpassing official sponsors. Success extended beyond the GRAMMYs night, including #1 debut on Billboard charts, increasing sales of Gwen's album 300%, with top publications crediting Target for setting a new benchmark of what advertising can be.