Unilever

Kathleen Dunlop , Global Marketing Director
Ricardo Pimenta, Global Brand VP
Neha Minj, Senior Brand Development Manager
Eileen Kozin, CMI Director

BBH New York *Lead Agency

Torrey LaGrange , Head of Account Management
Samantha Cescau , Group Strategy Director
Jenifer Murray, Strategist

PHD

Beatrix Bang, _Global Communications Planning Director

Edelman

Annette Reichel, Vice President
Virginia Landau, Senior Account Supervisor

VaynerMedia

SapientRazorfish

This is the story of how Vaseline Brand transformed the humble jar of Vaseline Jelly into a powerful force for global good. After 140 years on the bathroom shelf, American households had forgotten just how powerful The Healing Power of Vaseline can be to heal skin. Our task: find a compelling demonstration of this Healing Power to catapult the brand back to relevance. The result: The Vaseline Healing Project, an ambitious new social mission created in partnership with Direct Relief that has helped 1.8 million people globally and ignited a business turnaround.