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Bridgestone
Rio 2016 Olympic Games, Built to Perform

RAN IN: North America

CLIENT
Bridgestone

AGENCY
Publicis North America *Lead Agency

Eric Moncaleano, SVP, Executive Creative Director/Art Director
Rick Rogers, CMO
Sarah Hartline, VP, Group Account Director
Julia Melle, Executive Creative Director
Alex Palomo, Associate Creative Director
Nick Prout, Freelance Copywriter
Nicky Furno, Freelance Executive Producer
Bob Moore, Creative Consultant


SUMMARY

As a first-time Olympic sponsor, Bridgestone needed to break through and stand out on the world's largest stage, competing with global brands with deep marketing budgets. By positioning the company not only as a leader in the category, but as an iconic global brand, Bridgestone rose to the top of all Olympic advertisers, increasing unaided brand awareness scores by 5 points and increasing sales by 10% in August, doubling sales goals.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);Geo-based Ads;Other (Interactive/Online);PR;RETAIL EXPERIENCE;In-store Merchandizing;POP;TV;Sponsorship (TV);Spots (TV);Bridgestone received Added Value, including custom created Performance Moments features and billboards across both NBC Network and NBC Cable Partners.

Audience: Men & Women

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English