Esurance

Alan Gellman, Chief Marketing Officer
Nancy Abraham, VP of Advertising
Helena Ghez, Director of Media
Sarah Evans, Social Media Comms Specialist
Laura Larson, Manager, Integrated Marketing

Leo Burnett/Arc *Lead Agency

Susan Stefaniak, SVP, Account Director
Brian Shembeda, EVP, Creative Director
Jeff Candido, VP, Creative Director
CJ Nielsen, Account Director

MSLGROUP

Michael Cowen, Communications Director

Esurance was looking for an opportunity to highlight our homeowners product and get people to notice us. So we joined in on the April Fools' Day fun by tapping into the national sentiment around the election. We introduced Election Insurance: a policy designed to protect your home if you decided to leave the country because your ideal candidate didn't win. We dominated the April Fools' Day conversation with 6.8 million video views, 518 million impressions and we saw a 17% increase in homeowners quotes in the two weeks following the campaign.