Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Lockheed Martin
Lockheed Martin Field Trip to Mars

RAN IN: United States

CLIENT
Lockheed Martin

AGENCY
McCann New York *Lead Agency

Lisa Nocella, EVP Executive Account Director
Steve Zaroff, Chief Strategy Officer - North America
Mike Medeiros, SVP Executive Strategy Director
Jessica Mendoza, Strategy Director
Chris Cooper, Strategic Planner
Dan Donovan, Executive Creative Director
Josh Grossberg, VP Group Creative Director
Dave Waraksa, VP Creative Director
Rik Koletar, VP Account Director
Chloe Scutt, Account Supervisor


Momentum Worldwide


Universal McCann


Weber Shandwick


SUMMARY

Fewer children are becoming interested in Science, Technology, Engineering and Math (STEM), while those that are interested would rather work in Silicon Valley.  Lockheed Martin's current talent is reaching retirement age, it needed to inspire a new generation of innovators. Lockheed Martin took students out of the classroom and on a field trip to Mars.  It inspired over 600K students to go beyond, received over 10K curriculum downloads and 35K page views.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Group Virtual Reality

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;MOBILE/TABLET;App;In-App or In-Game Ad;OOH;Other (OOH);PRINT;Newspaper - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS

Audience: Children (12 and under)

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English