Popeyes Louisiana Kitchen

Dick Lynch, Chief Brand Officer
Hector Munoz, CMO
Robyn Spiegelman, Director, Creative Services

GSD&M *Lead Agency

Carrie Hines, SVP, Group Account Director
Jim Firestone, VP, Strategy Director
Soumya Ramakrishnan, Account Director
Mike Blair, Creative Director, Writer
Lawrence Walters, Creative Director, Art Director
Alexis Warsham, Media Director

When an aggressive competitive landscape and shifting consumer tastes challenged Popeyes in 2008, they boldly responded by doubling down on where they came from and who they are. They embraced a more authentic “Popeyes Louisiana Kitchen” that makes it food slow but serves it fast.  And they announced this change through a charismatic spokescharacter who encompassed their culinary standards and brought the warmth and hospitality of Louisiana to life. Due to this rebirth, Popeyes is thriving and has become a culinary heavyweight in the fast food world.