Treasury Wine Estates

Jason Hart, Trade Marketing Manager, Grocery
Elizabeth Love, Senior Manager Promotions
Tammy Ackerman, Marketing Services Director

TWINOAKS *Lead Agency

Brianne Brannan, VP, Client Service
Steve Devore, President
Austin Hobbs, Associate Creative Director
Jason Stewart, Creative Director
Katherine Richardson, Account Manager

Bench Dogs

Todd Shertzer, Vice President of Sales

News America Marketing

Marshall Johnson, Senior Account Director, Sales

Beringer needed a way to bring new consumers into the wine category and reverse declining category sales. So they asked themselves How do we make shopping for wine less intimidating and more educational? How do we navigate the challenging state-by-state sampling legalities? Those questions led Beringer to pioneer a shelf display that allowed shoppers to try a non-alcoholic sample of Beringer wine right at the point to best influence purchase, the shelf. Sales and shopper dwell time in the wine category increased double-digits. Now thats innovation you can taste.